On Business Cards
Lately I’ve been thinking about business cards. Wait, let me back up. Lately I’ve been thinking about what I stand for and what I believe. I think a lot about that which matters to me most, and of how or for what I want others to remember me. When I start to really get somewhere, I immediately feel like titling my thoughts. I’m, like: hmm, this is winning stuff! What about The Rocio Manifesto. Dewdrop Code of Ethics and Spirit. Mission Statement: Dewdrop. Mission Statement and Placement of Rocio Anica. The Pledge and Edge of a Dewdrop.
All of this immediately leads to thinking about branding (doing copy-writing sometimes can indent your brain, I’m so sorry) and, naturally, one would need business cards! Naturally! If Benjamin Franklin had had business cards, he would’ve been emperor of all of humanity, even past and future! Instead he was just a printer without business cards*.
Unfortunately, I, too, am still just a printer without business cards. That’s where all this conversation was going. So, if I could, my business card would say:
Rocio Anica, Traveling.
In the printing business, a black ink, single-sided card would be called 1/0, or one over zero. This perfect card would be the standard 5 x 2, and, yep. That’s it. I would carry a stash everywhere, except, maybe, no one may quite get it. Very few would understand that that is the code of an adventuress, perhaps, or just someone very literary and spry.
A better card would maybe be typeset 2/2 as follows:
Rocio Anica
Purveyor of Good Thoughts and Epic Times/Writer
+310 ###-####
www.rocioanica.com
On the back would maybe be:
Ask about The Dewdrop Manifesto!
Oh, wait. I should include my email address. So, maybe more like this:
Rocio Anica
Writer
+310 ###-####
www.rocioanica.com
rocio.anica@gmaily
And on the back:
“The heart is weary, wary, or wont to waste. Instead, let the sublime pass through it, and feel it, everything, before it all ends.”
Let’s talk printshop later, ja?
*Don’t actually know this about his business cards. (Were business cards invented yet? Were there networking breakfasts in Franklin’s time, I mean!) Quote at your own expense.
